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Greenleaf Behind-the-Scenes: Spring 2018 New Fragrance Launch

Posted on December 29 2017

Greenleaf Behind-the-Scenes: Spring 2018 New Fragrance Launch

Photoshoots are so much fun but so much work. It is a process. We start by brainstorming looks and feel direction for the season. Pouring over home decor catalogs and getting lost on Pinterest. Pulling inspiration that fits the new launch and current trends. This season for Peony Bloom we wanted to pull in some farmhouse decor, as if Joanna Gaines was our stylist.

Now for the fun part - shopping for props and accessories! We are lucky enough to find friends that allow us to take over their homes for the day to shoot. Our stars don’t need hair and makeup, just wick trimmers and double stick tape usually. We haul a van load of products and props. We grab a photographer and get to work. The days are so different than the normal desk days. Ups and downs of getting the “money shot”. Sometimes we have to walk away and try again. Often our favorite shots are some of the most simple when we allow the beautiful product to shine.

To learn more about our new fragrance, Peony Bloom, go to the fragrance page under the Shop header. Find all the products that this fresh picked floral is offered in.




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