Whether you’ve been using Greenleaf products in your home since you were a child, since you bought your first house, or since last week, you’ve discovered us in the midst of an evolution. To find out who we are, where we’ve come from, and what’s ahead, read on.
Greenleaf came to be when our co-founder, Sylvia Caldwell, came home from a craft show with a small packet of scented vermiculite. At the time, she and her husband Bob made a living from greenhouses they owned, but they were looking for an answer to the dilemma of a seasonal business and year-round expenses. Bob realized that they had a lot of vermiculite on hand since they used it in their gardening, and he set to work creating the original envelope sachet, which has transformed and grown into the beautiful scent packets you’ll find on the site today.
Over the years, we’ve tested out new fragrances and new home fragrance products, always trying to create solutions for the modern woman’s everyday lifestyle. For stinky children, we created sachets that can be hung in closets or kept in the car. For chilly winter evenings, we created warm and inviting scented candles. For the never-ending line of birthdays and weddings, we created giftable patterns and a variety of products ranging from reed diffusers to linen sprays. It’s been a joy to create new fragrances from scratch and see our customers adopt them as part of their daily life. Our most recent step with products includes launching a new scent, Currant Rose, and debuting a new line of classic patterns with a modern twist that better communicate the essence of our fragrances in today’s market.
There was a moment when Sylvia felt they achieved success with Greenleaf, and that was when they earned enough from the business to be a blessing in the lives of others. Throughout the life of our company, we’ve been supporting local charities and giving back. As the product categories grew from sachets to room sprays, reed diffusers, and candles, the opportunities we had to give back grew as well.
Now we have a full fragrance line, and we’re taking the next step with our give back mission. Through the Greenleaf Cares Initiative, we are donating a portion of sales to organizations to help break the cycle of human trafficking, which is the fastest growing crime in the world. We will be partnering with organizations who are leading the fight to demonstrate our commitment to cultivate change and raise awareness. Switch and Restavek Freedom are the first two non-profits to benefit from Greenleaf Cares.
So, there you have it. We came from greenhouses to home fragrance. We grew from simple designs to custom artwork worthy of display in all homes, and we’ve changed our process from one-time donations to structured partnerships with an end goal in mind—freedom for women everywhere, every day.
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